Panerai Luminor Submersible Chrono PAM00982 Guillaume Néry Edition.

When the new CEO of Panerai J.M. Pontroue arrived, he said very clearly; the company was going to return to work in the line of masculine watches and with special attention to the Submersibles.

The facts have not been made wait …

This model was exclusively designed and produced with divers in mind with the help of world record holder free diver Guillaume Néry. Panerai’s latest ambassador embodies a lot of what the brand holds dear to it’s DNA, a rich diving history and exploring beyond the known.

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Watches & Famous Sportmen´s

Watches & Famous Sportmen´s, normally, big brands seek ambassadors for their big watches. making special editions, successfully exploit the sports men and women to promote their brands and create a larger Marketplace for its other references. Here is a small sample of some champions with their watches.

Kobe Bryant; Hublot “Black Mamba” The L.A. Lakers’ Kobe Bryant, who has won multiple NBA championships, is nicknamed “Black Mamba” for his slippery, on-court athleticism, “Black Mamba” is also the nickname of his personal Hublot King Power wristwatch, which has a purple-and-gold Lakers color scheme on the dial’s hands, indices and numerals; a Kobe Bryant signature in gold on the sapphire caseback; and a python leather strap. The Hublot King Power Black Mamba is limited to 250 pieces. As of March 2013, Los Angeles Lakers star basketball player Kobe Bryant is officially an Hublot watch brand ambassador. The Swiss watch brand (part of the LVMH luxury group) sells watches averaging about $20,000 – $30,000 in price and also recently became the official timekeeper of the Los Angeles Lakers. Kobe’s deal with Hublot is unrelated to the fact that the watchmaker also sponsors his team. This week in Los Angeles, Hublot announced their new relationship with the popular athlete as well as a new limited edition watch dedicated to Mr. Bryant. Hublot-Kobe-Bryant-Watch-5

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