SIHH 2019, the “new” Panerai era? (Part III Final). “Thoughts and Reflections”

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Well, now it’s time to offer the personal impression on the novelties of the SIHH 2019 regarding Panerai. I’m going to stick to the models presented officially by the brand at the fair, otherwise I would extend it too much and I would have to upload more images. I think for this “Three-Post” it’s fine. Also in this last post I do not want to upload many photos (only wrist shots from my friends Marc & Joe and focus more on the written criticism. There will be time to make more reviews for sure! Now my interest is to make clear my general opinion about the new direction of the brand. I think we are facing a new milestone. That is sure.

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SIHH 2019, the “new” Panerai era? (Part I)

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Here you have a compilation of Videos and images of the novelties in Panerai Watches there are in SIHH 2019.

This year the new CEO of Panerai and has surprised us with the new construction line for the Luminor Submersible cases.

The new CEO has made clear its intention to innovate and make the Luminor Submersible line more modern using the innovative materials that were used in the last two years and modifying the dials and the bezels. It also takes a giant step back to make a special series collaborating with the Italian Navy Marina Militare.

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Panerai PAM00448 “California”

If you ask me what is the Panerai’s most “vintage” watch, I’ll probably tell you the 448 California. I may be wrong, but the beauty and simplicity of this watch make me passionate. Let’s see a little more about this piece and its history.

The Radiomir is the first watch designed by Officine Panerai as a prototype in 1936 at the request of the Royal Italian Navy, which wanted to be supplied with “a special luminous watch for divers”

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Panerai PAM01389 Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio

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When I work with Sylvester and saw on the wrist the PAM00389 I have to say that I fell in love, with Dwayne Johnson’s on his wrist and felt the same, but I had too many Luminor 1950 in 47mm and the dial was different because of the ceramic black bezel,I had no opportunity to acquire it.

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Then came the “evolution” of that watch with the PAM01389 and I thought WTF? just a blue hand? in the second hand? but then I discovered something else, and something different; new movement. I decided to make the purchase. It has not disappointed the 01389 are one good option.

So at least the 01389 is an “evolution” does not go unnoticed. Really handsome watch.

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Jean-Marc Pontroué, CEO of Panerai: “The watch industry is polluted by brands that invent nothing”

At the controls of the Panerai brand for eight months, Jean-Marc Pontroué will further strengthen the resources allocated to research and development with the goal of launching a disruptive innovation annually.

Entered the world of watchmaking with Montblanc 19 years ago, after a career started in leather goods at LVMH, Jean-Marc Pontroué refined his keen sense of the trade in contact with sales on the markets. Above all, he owes his common sense skills, an essential quality according to him in watchmaking.

Panerai-CEO-HERO

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