Laco RAD-AUX “Limited Edition”

LACO-RAD-AUX-Watch-2

Ariel Adams here. I promised myself that if I ever had a financial stake in a product mentioned on aBlogtoWatch, we would make that fact immediately clear. Below you’ll read about the first product to be debuted of which I am the creative director. It’s a fun fantasy object built on a real tool watch relevant to pop culture that inspires me. It’s a form of horological collectible and I’m really pleased with the result. To tell you more about the story, the visual designer of the Laco RAD-AUX watch and aBlogtoWatch Art Director Matt Smith-Johnson talk you through the story and the product development below. This item might be a toy with a luxury price, but I assure you that a huge emphasis on detail and original design marked the time spent completing this project.

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