Baume & Mercier Clifton Club Indian Legend Tribute Scout Limited Edition

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What makes a watch masculine?

Is it the size? Certain Hollywood leading men might say so.

What about the material? The popularity of heavy-duty titanium and time-worn bronze these days make that a distinct possibility.

How about the complication? I don’t know about you, but debating the virility of a perpetual calendar isn’t a frequent topic in my friend circle.

But what about collaborations, partnerships, and the like? If a watch brand works with Jack Daniels, John Deere, or a different “macho” brand does touting its red-blooded qualifier on the wrist actually help sell watches?

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