Laco RAD-AUX “Limited Edition”


Ariel Adams here. I promised myself that if I ever had a financial stake in a product mentioned on aBlogtoWatch, we would make that fact immediately clear. Below you’ll read about the first product to be debuted of which I am the creative director. It’s a fun fantasy object built on a real tool watch relevant to pop culture that inspires me. It’s a form of horological collectible and I’m really pleased with the result. To tell you more about the story, the visual designer of the Laco RAD-AUX watch and aBlogtoWatch Art Director Matt Smith-Johnson talk you through the story and the product development below. This item might be a toy with a luxury price, but I assure you that a huge emphasis on detail and original design marked the time spent completing this project.

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Panerai Luminor Due – 38mm PAM00903

There are many things that the Italians do well: food; soft-shouldered, unstructured tailoring; Baroque mid-century cinema. And of course, achingly beautiful, high-end mechanical design. Think luxury sports cars, motorcycles, and, if you’re into something a little smaller and bit more approachable, Panerai’s new Luminor Due watches.

First designed in 1950 for the Italian navy and worn by both officers and commandos for much of the mid-twentieth century, the Luminor quickly became a favorite among seafaring types and watch aficionados alike.


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