Panerai PAM01389 Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio


When I work with Sylvester and saw on the wrist the PAM00389 I have to say that I fell in love, with Dwayne Johnson’s on his wrist and felt the same, but I had too many Luminor 1950 in 47mm and the dial was different because of the ceramic black bezel,I had no opportunity to acquire it.

Then came the “evolution” of that watch with the PAM01389 and I thought WTF? just a blue hand? in the second hand? but then I discovered something else, and something different; new movement. I decided to make the purchase. It has not disappointed the 01389 are one good option.

So at least the 01389 is an “evolution” does not go unnoticed. Really handsome watch.

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Jean-Marc Pontroué, CEO of Panerai: “The watch industry is polluted by brands that invent nothing”

At the controls of the Panerai brand for eight months, Jean-Marc Pontroué will further strengthen the resources allocated to research and development with the goal of launching a disruptive innovation annually.

Entered the world of watchmaking with Montblanc 19 years ago, after a career started in leather goods at LVMH, Jean-Marc Pontroué refined his keen sense of the trade in contact with sales on the markets. Above all, he owes his common sense skills, an essential quality according to him in watchmaking.


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“Weekend Photo Session”- “Olterra” one history about Panerai Watches.

When I asked to Jacob’s to build me a strap for call it “Olterra” the maker asked me for info and data to make it; Colors, sizes, qualities, etc … He did not know what the name “Olterra” meant, so I proceeded to explain the history and why the reason of this strap.


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Panerai CEO, Jean-Marc Pontroué Dicusses About The Brand’s Future


Jean-Marc Pontroué, who took over as CEO of Panerai this April, has spent a lifetime working with some of the world’s biggest luxury brands. He was with Givenchy for five years, followed by an 11-year stint at Montblanc, and was most recently the CEO of Roger Dubuis for six years. He was in Mumbai recently to celebrate the opening of the third Panerai store in the country, where he met MW for an exclusive interview. Here is an excerpt:

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Panerai PAM00372 a historic design with DNA


The Panerai Luminor 1950 3 Days PAM00372, or more affectionately known amongst Paneristis simply as the PAM 372 (PAM372), was first seen at SIHH 2011. It has since gone on to become one of the most popular Panerai models. Why? Probably because it combines so much of why people enjoy the brand including a minimalist military style and iconic case. Before talk about the watch, it is necessary to understand the circumstances under which this watch was conceived and its significance to Panerai’s history.

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